Michael T Sanders

Director of Marketing and Social Media

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Seeking a new role in social media marketing and brand management where I can showcase my creative talents and guide a team.

Select some of the images and find out how I grew organizations toward profitability and brand recognition.

NTI@Home

An organization that helps individuals with disabilities and disabled veterans in work from home jobs.

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Public Service Announcements from country singer Craig Campbell, #1 Billboard Artist Portugal. The Man, infamous rap artists Wu-Tang Clan, and the rapper Keybeaux led NTI to over 7,000,000 views and contributed to 15% of the overall profitability.

Specifically, through my efforts, I was able to establish:

Goldfinch Guitars

Home > Influencer Marketing (Goldfinch Guitars)

A boutique guitar firm in Philadelphia, PA who makes unique, limited-edition musical instruments.

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At Goldfinch Guitars, influencer marketing campaigns were conducted to demonstrate the playability of the guitars and depicted the persona of, “if you are on stage, you want to be holding a Goldfinch.”

Through our influencer marketing efforts, Goldfinch Guitars was able to attain the contractual rights of Cage the Elephant, Portugal. The Man, Jefferson Starship, War Twins, and Barney Cortez and increase profits by $17,000 in sales per month.

By developing a series of partnership posts, NTI established a relationship with military organizations. In turn, those organizations would retweet the scheduled posts from NTI to their population base on Facebook, Twitter, LinkedIn, and Instagram.

Information on work-at-home programs through NTI were shared by organizations with their follower base of disabled military veterans and caregivers. As a result, the following was achieved:

Rio Paralympics

Home > Paralympics and Other Para-athletes > Rio Paralympics

NTI covered the 2016 Paralympics in Rio and became the third-highest news source on the subject.

In the campaigns, we interviewed athletes, who were later gold medalists, and leveraged them in social media campaigns tied back into how individuals could obtain work.

All athletes were interviewed and the release of the interviews was timed prior to the event.

Before the coverage efforts, NTI was known in 3 countries and through the Paralympics, evolved to over 255 country recognition.

Cybathalon

Home > Paralympics and Other Para-athletes > Cybathlon

NTI covered the first Cybathalton, becoming the number one news source on the subject.

During the campaign, we interviewed athletes, who were later gold medalists, and leveraged them in social media campaigns tied back into how individuals could obtain work.

Prior to the coverage, NTI was known in 3 countries and then evolved to over 255 country recognition after the coverage.

2018 Winter Paralympics Games Coverage

Home > Paralympics and Other Para-athletes > Winter Paralympics

NTI covered the first Cybathalton, becoming the number one news source on the subject.

During the campaign, we interviewed athletes, who were later gold medalists, and leveraged them in social media campaigns tied back into how individuals could obtain work.

Prior to the coverage, NTI was known in 3 countries and then evolved to over 255 country recognition after the coverage.

NTI struggled with establishing interest in posts because individuals looking at their hiring advertisements as spam. Their competitors also suffered the same image within social media.

In turn, NTI leveraged a unique approach of taking an awareness day, creatively tying it into the world of disability, and then introducing how individuals could sign up for service.

The tongue-in-cheek method gave a method that was unique to the industry and as a result:

NTI is an organization dedicated to helping individuals with disabilities find work.

Marketing was in charge of developing posts related to hiring, timed events related to client hiring, as well as posts focused on helping individuals transition back into the workplace.

Posts were localized as well as targeted for the bilingual population.

All videos and events were orchestrated by myself and the efforts contributed to:

Home > 9/11 Remembrance

In conjunction with the 9-11 Memorial Foundation, NTI posted across their social media platforms a series of posts timed exactly to as the series of events on the day of 9-11-2011 unfolded. The posts gained the attention of The New York Times, USA Today, Barack Obama, George Bush, and Joe Biden, as well as the United States Coast Guard, Air Force, and Army. Illustrations were hand-drawn and photography was developed through NTI.

I was responsible for starting their Twitter, Facebook, Instagram, and Paid Facebook presence.

The role grew as I developed their influencer marketing program and connected with various artists to develop the brand.

In establishing my role, I was able to:

Concept Guitars

Home > Brand Marketing - Goldfinch Guitars > Concept Guitars

To attract attention to the brand and to crowdfund projects, concept guitars were illustrated.

Those garnering the most attention and demand were put into production.

Other concept guitars led to custom stage instruments for national artists.

Through my efforts, I was able to:

My role encompassed manage three brands at NTI as well as all tasks such as managing and creating social media posts, developing partnerships, establishing the affiliate marketing program, marketing automation, generating all digital and physical materials from marketing and business development.

As a result, I was able to:

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Michael is a director of marketing successfully versed in social media strategy, brand development, management, influencer marketing, affiliate marketing, public speaking, and content marketing. Has the strength and confidence to lead projects and teams to success, on time, under budget, with exceptional quality.